Dawn PetrickThe Living Desert Zoo and Gardens has
named Dawn Petrick as their new Director of Park Services/Guest Relations, announced Allen
Monroe, President/CEO.
Petrick will lead and manage all aspects of guest services at The Living Desert including
admissions, membership, public relations, marketing, special events and park attractions.
She joins The Living Desert with more than 20 years of experience in marketing. Her extensive
background includes having worked for some of the biggest casino companies in the world,
with responsibilities ranging from advertising and branding to planning events and employee
training to help grow loyalty programs.
“Dawn brings a wealth of experience and knowledge to our team at The Living Desert and we
are thrilled to have her,” said Monroe. “Her expertise in the field of marketing and customer
service is going to be invaluable in her position of Director of Park Services.”
Most recently, Petrick was a marketing consultant working with clients such as Morongo Casino
Resort and Spa (Cabazon, CA), Innowave Marketing Group (Hillsborough, CA) and Maryland Live
Casino (Baltimore, MD).
Prior to that, she spent nearly seven years with world-renowned Harrah’s Entertainment in Las
Vegas. As the marketing director, Petrick created promotions and events, managed all public
relations and was instrumental in the creation of marketing materials for the World Series of
Poker. Within two years, her efforts helped triple the amount of entries into the tournament.
Petrick studied Political Science at Purdue University (Hammond). Originally from Chicago, she
currently resides in Palm Desert with her husband and dog and volunteers with the Pacific Crest
Trail Association.
For more information, visit www.LivingDesert.org or call (760) 346-5694.
About The Living Desert:
The Living Desert is an AZA-accredited zoo and gardens that is dedicated to conservation and education.
It is a family-friendly place to explore nature and create meaningful experiences for guests that are
remembered for a lifetime. For more information: (760) 346-5694 or visit www.LivingDesert.org. The
Living Desert is located at: 47900 Portola Avenue, Palm Desert, CA 92