The reports listed below are just a small sampling of the research available to nonprofits about online communications and fundraising, social media, and mobile technology. These reports are, however, some of the most valuable in terms of insight, useful and practical data, and how-to advice.

For Nonprofits in the United States:
1) 2013 eNonprofit Benchmarks Study
Published by M&R Research Labs
2) 2013 Digital Persuasion Report
Published by Waggener Edstrom
3) 2013 Charitable Giving Report
Published by Blackbaud
4) 2013 Online Marketing Nonprofit Benchmark™ Study
Published by Convio
5) 2013 Millennial Impact Report
Published by the Millennial Impact Project
6) Giving USA 2013: Annual Report on Philanthropy for the Year 2012
Published by the Giving USA Foundation
7) 2013 mGive Text Giving Study
Published by mGive
8) 2013 Visual Storytelling Best Practices Guide
Published by Resource Media
9) 2013 Benchmarks for Nonprofit Video
Published by See3 Communications
10) 2013 Checklist for Launching a New Website for Your Nonprofit
Published by Bureau for Good
11) 2012 Social Change Impact Report
Published by Walden University
12) 2012 Effect of the Economy on the Nonprofit Sector Report
Published by GuideStar
13) 2012 State of the Nonprofit Industry Report
Published by Blackbaud
14) 2012 Nonprofit Technology Staffing & Investments Survey
Published by NTEN
15) Social Networking: An Ongoing Series of Reports
Published by the Pew Internet & American Life Project
16) The Future of the Internet: An Ongoing Series of Reports
Published by the Pew Internet & American Life Project
For Nonprofits in Europe:
1) 2012 Social Charity Index
Published by Visceral Business
For Nonprofits in Australia:
1) 2012 State of Social Media Use in Australian Nonprofits
Wirth Consulting
2) 2011 Nonprofit e-Business in Australia Report
Published by Connecting Up


With 50,000 monthly visitors and more than 750,000 followers on social networks, Nonprofit Tech for Good (formally Nonprofit Tech 2.0) is a leading social and mobile media resource for nonprofit professionals. Created and managed by Heather Mansfield, Nonprofit Tech for Good focuses on providing valuable, easy-to-understand information, news, and resources related to nonprofit technology, online communications, and mobile and social fundraising. Fueled by a strong passion for the Internet, Heather spends her days (and some nights) helping nonprofits, charities, and NGOs worldwide utilize the Web as a tool for social good.
Heather Mansfield is the principal blogger at Nonprofit Tech for Good and author of the best-selling book Social Media for Social Good: A How-To Guide for Nonprofits. She also created and maintains the “Nonprofit Organizations” profiles on Twitter, Facebook, Google+, LinkedIn, Pinterest, Instagram, and YouTube which cumulatively have more than 750,000 followers. Heather has fifteen years of experience utilizing the Internet for fundraising, community building, and advocacy. To date, she’s presented more than 100 social media and mobile media trainings throughout the United States, Canada, Australia, New Zealand, India, and Southeast Asia as well as over 500 webinars to audiences worldwide.
Heather was honored as a “Fundraising Star of the Year” by Fundraising Success Magazine in 2009 and was placed on Twitter’s Suggested User List from 2010 to 2012. She was also named one of TIME Magazine’s Best Twitter Feeds of 2013 and currently serves as an Honorary Ambassador for the World NGO Day Initiative.
Originally from Springfield, MO, Heather moved to Los Angeles at 19 to pursue a Bachelor of Arts in Political Theory from UCLA. Semester abroad programs led her to Mexico, Chile, and Argentina to study Spanish and anthropology. After college, Heather moved to Washington, D.C. where she worked by day at the Pew Center for Civic Journalism, and by night and on the weekends, she volunteered with the Guatemala Human Rights Commission. Inspired by their work, she then moved to Guatemala to volunteer for Niño Obrero, a school for street children.
Upon returning to the United States, Heather moved to San Francisco. In 1999, Heather went on tour with the Lilith Fair Music Festival as a fair trade spokesperson for Global Exchange and upon returning became the communications director for International Development Exchange.
Heather’s career in web and email communications first received national recognition when she launched in July 2000. She spoke at conferences throughout the United States and built one of the most popular e-activism websites on the Internet.
In 2004, after years of living on small nonprofit salaries in expensive big cities, Heather returned to her hometown and began working remotely as the nonprofit community manager for and shortly thereafter launched her blog and the “Nonprofit Organizations” profiles.