Preventing and Managing Crises in Cause Relationships and Programs
A celebrity spokesperson “dethroned”? A good cause “infected” by politics? A cause marketing program exposed as misleading? Crises can take many forms: those that could have been avoided, those that should have been handled better and the few that were managed so well we rarely hear about them.
Join Cone Communications’ Chief Reputation Officer Mike Lawrence, and Executive Vice President Alison DaSilva as they as they provide tips on how to plan cause programs and relationships that minimize crisis risk, and how to communicate- both inside your organization and outside- when a crisis strikes.
You Will Receive:
- Unlimited access to the recorded version of this webinar (a great option if you’re not able to attend on the designated date and time)
- A download of the PowerPoint presentation that accompanies this webinar
- The opportunity to ask questions of the presenters (live attendees only)
Mike Lawrence is Chief Reputation Officer & Executive Vice President at Cone Communications. As a reporter and television anchorman for more than 25 years, Mike Lawrence spent much of his time asking tough questions and holding companies and governments accountable. His tact and expertise are now an asset to Cone’s clients, as he helps them acknowledge and address the expectations of customers, employees, and other key audiences by asking them the tough questions before someone else does. As the founder of Cone’s Corporate Responsibility discipline, Mike has provided over 15 years of leadership to the agency’s crisis prevention and management effort. With five Emmy awards and numerous journalism and interviewing honors under his belt, Mike is right in his comfort zone when it comes to working with C‑suite leaders and communications professionals. He is an expert on strategy, issues identification and management, and equally as engaging with critics as he is with supporters. Mike is on the Board of Directors of Editorial Projects in Education, Inc., and the American Federation of Television and Radio Artists (AFTRA)-New England.
Alison DaSilva is Executive Vice President at Cone Communications. As executive vice president of Cone’s Research and Insights group, Alison is responsible for tracking and identifying trends to keep our clients on the leading edge of CSR. For the last 14 years, Alison has led the development of Cone’s groundbreaking benchmark research, exploring the attitudes and behaviors of American consumers, employees and executives towards corporate involvement with social issues and responsible business practices. With this in her arsenal and the learnings gleaned from years of program development, Alison collaborates with account teams to keep clients at the forefront of this rapidly changing arena. When she’s not chasing the latest statistic or speaking at a leading conference, Alison can usually be found coaching her sons’ lacrosse teams or cheering them on in the hockey rink.