Opportunity for Children to be Featured In Zoo’s 2012/13 Advertising Campaign

The Living Desert announces the kickoff of the first “Zoo Cool Crew” contest to win a spot on the zoo’s billboards, brochures and advertising.

This contest invites Coachella Valley residents, ages 4 through 12 to submit a photo of themselves and a short statement describing the photo and how it illustrates what The Living Desert means to them.

The grand prize is a spot in The Living Desert’s “Zoo Cool Crew,” which will be photographed for use in the zoo’s 2012/2013 promotional material. This includes using the winners’ faces within billboards, tv, web, posters, brochures and other collateral. Ten girls and ten boys will be selected. In addition to appearing in the campaign, winners will also receive a one-year Family Membership.

“We are looking for a diverse group of young valley residents to represent the park in a fun and interactive way. We are excited to hear from children who are passionate about The Living Desert, desert conservation and desert animals,” said Marketing and Public Relations Manager, Nyla Patzner. “The contest will give kids a chance to be creative and express what they feel makes them ‘Zoo Cool’.”

To enter the contest, children must submit via the online entry form a photograph of themselves that demonstrates their favorite experience, animal, plant or attraction at The Living Desert (photo does not have to be taken at The Living Desert). Along with the photo, students must submit a 100-word statement that supports the photo, the date and location it was taken, and how it exemplifies their passion for The Living Desert (parents may assist their younger kids in writing this).

The contest is open to Coachella Valley residents who are currently between the ages of 4 and 12 years old. Submissions will be accepted from August 15, 2012 until Oct. 15, 2012, and winners will be selected and notified by email or by phone.

For more information or to see official contest rules, visit www.livingdesert.org. A downloadable PDF form is available and entries can be submitted at zoocool@livingdesert.org.

About the Living Desert:

The Living Desert is an AZA-accredited zoo and gardens that is dedicated to conservation and education. It is a family friendly place to explore nature and create meaningful experiences for visitors that are remembered for a lifetime. For more information: (760) 346-5694 or visit www.LivingDesert.org. The Living Desert is located at: 47900 Portola Avenue, Palm Desert, CA 92260